It's not a secret that demystifies the ever-changing Google algorithms that will land your website at the top of page one in Google search results. Nor is it accessible only to those of us who live in Silicon Valley. It is online, designed for novice site developers, and free which is incredibly helpful to small business owners who manage and update their own websites.
I subscribed to and watch Google Webmaster Youtube videos. Matt Cutts (Head of Webspam at Google) and his team answer the most common questions viewers send in about understanding how Google works and how to improve their search result ranking on Google. There's a huge archive of videos and watching them will only help you to become a better site manager and developer.
Here are just a sample of the videos I've learned from in the past:
Black Hat SEO - Do not believe when people say "Give me money and I'll put your site on page one of Google."
How should you name your HTML and image files? Like_this? Or-like-this? OrLikeThis? Whatever you do don't do it like this with no underscores or dashes, leaving blank spaces between the words. It will look%20like%20this%20 in the url because blanks spaces are converted to %20 creating a long and messy url.
Should you leave a new domain parked until you're ready to launch your site or put up a single page and add some pertinent content to it?
Matt discusses why good, helpful, topical content is key to creating the linkbacks that will improve your page rank.
To receive an email each time Google Webmasters uploads a new video to their Youtube channel click on the "Subscribe" button at the top of their Feed page.